Ensure that the technical part of your website is optimized for local searches by implementing back-end code such as schema. There has been a 150% increase in “near me” searches on Google. If you’re a business that serves local clients, it’s extremely likely that they’re using “near me” searches.
Whether your business is located in Cincinnati, Indianapolis, Columbus, Atlanta, Denver, Los Angeles, or elsewhere, Helium can help you target the market in your area. You may get faster results from working with an SEO professional when it comes to keyword research and backlink building — but these tasks can definitely be carried out yourself too. Whether you need location management, content, website design, or social media marketing, we have the add-on solutions you need to boost your site in local search. We’ll work with you to build a program that meets your specific needs.
Also if you’re willing to invest, Facebook offers an easy way for you to reach your target market. Facebook Ads is a pay per click service which offers hyper-targeting. There are so many ways to encourage local customers to like your page. It’s safe to say that as marketers, we’re all aware of the impact a good social media presence can have on developing and growing a brand. Importantly, your location pages shouldn’t be “doorway pages” that do nothing but funnel users to your main site.
Is a user-friendly marketing platform helping marketers deliver the best results to their clients. It offers a software tool for managing and monitoring GMB listings and a citing building service. There are three main services that you can use – citation building services, aggregator submissions, and local SEO tools. Since most people use search engines like Google, Bing, and Yahoo! to find information, local SEO is no longer an option but a necessity to remain competitive. When a customer makes a local search, they are more likely to make a purchase. If you increase your online visibility, your website traffic, foot traffic, and sales will increase as well.
Although Interstate 35, I-35, and IH 35 Frontage Road are essentially the same, Google may not know that—it just knows it’s inconsistent. As a result, this hurts the salon’s ability to show up in local search results. Harvey is an experienced Ecommerce and SEO professional who has been in the field for eight years. Local SEO writes for the Sales and Marketing group at Fit Small Business, providing tips for creating small business websites. Fit Small Business content and reviews are editorially independent.
For that reason, checking the relative popularity of keywords at the national level tends to be more productive. This is because what happens in one city is likely to be similar in the next. Most people don’t think about the different ways that others may search for what they do. It’s important because you want to optimize for what people search for.
If you don’t have a local business, and you’ve set up your website correctly using Rank Math’s setup guide, then you shouldn’t see this section in the first place. Though it is not always guaranteed, as long as you keep up all the efforts, you will achieve long-lasting search engine rankings. A major advantage of SEO is that it is low cost compared to other marketing efforts like advertising. However, if you are not comfortable with your website coding skills and algorithms, your best bet is to hire asmall business SEO companyto help you out. The BrightEdge platform provides a seamless workflow to complete local SEO optimization projects faster. Add Page Reporting charts into StoryBuilder dashboards for on-going performance measurement.
To help answer this question, we asked for local SEO tips from eight search engine optimization experts and small business owners. By building bespoke pages that cover all of the above information for customers in each of your target locations, you will improve localized rankings. Believe it or not, only 56% of local businesses have claimed their Google My Business listing—a key aspect of local SEO which we’ll cover more in a moment. Because of this, a local SEO strategy will also give you a leg up on other SMBs in your area that cater to a similar audience. We will walk through the foundational elements of local SEO, explore how citations work, what to do with schema markup, how to attract links, and how to prepare for the future of local SEO.
And the best way for customers to know the value of what you offer is through reviews. Whether you receive reviews on Google, Yelp, and so on, you should respond to all of them. Answer the Public is a keyword research tool for finding numerous long-tail keywords. Answer the Public works by showing you all possible question-based keywords that a local user might use on search engines. However, these links shouldn’t come from random sites that are faraway or unrelated to your business. Getting links from local sources shows search engines that you run a prominent business in your area.