It’s better to do a great job on specific social media platforms than spread yourself too thin and not be effective anywhere. Building brand awareness requires creating a consistent style, creating a loyal community, and developing a multi-channel social media strategy. Launching and growing a Facebook group is a top-notch strategy to add to any social media marketing plan. This will lead to targeted people landing smack dab on your website and purchasing your services or products. Social media is one of the best tools to bring in new customers or clients.
Imagine being on 8 different platforms and posting manually on each of them 3 times a day. “First, we identify the themes and messages we want to communicate to our target audience,” says Maria of Truly Free. “These may include promotions, product launches, educational content, and a behind-the-scenes look into our company. Establish a schedule for when and how often you’ll post on each social media platform.
Manufacture your own funnel based on the knowledge of your community. There are no hard and fast rules and you can modify the sales funnel by understanding the basic principle and modifying it based on your unique solution. This helps your viewers watch and understand the video without pressing play, giving them an opportunity to engage with your content. Steve says that there is no competition online and that by showing up every day and putting our work out there, we will find our equilibrium. No two pieces of content can be the same and so use yours wisely to communicate value and build a relationship of trust and strength. Instagram DM is the new place to build personal and lasting relationships with your users.
But there are other ways that your company can use social media to tap into new markets. These statistics also suggest that consumers are actively seeking recommendations on social media and that these recommendations do impact their buying behavior. For this reason, it’s important that you actively encourage your happy customers to leave your brand a review on social media and recommend your products and services to others. This is a great way to generate some of that valuable word-of-mouth magic that helps sales soar.
Reviewing analytics emphasizes stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc. Gary Vaynerchuk gives single-eyed explanations for his most used social channel differently. Facebook is a great communication tool for his entire community to promote books, web-shows and ask many questions.
Scroll through their social media profiles to get a sense of what’s working best for your competitors. Discover Koster Communications: Your Trusted Social Media Marketing Agency is where customers can access product descriptions, sign up for your email list, and make purchases. Having a deep understanding of your social media goal will improve every other decision moving forward.
The main thing is to be clear about what you want the user to do after seeing your ad, including a direct CTA that prompts them to do that specific action. Give them social proof through awards, recommendations, customer reviews, or testimonials. Whatever you think will put a smile on their face and encourage them to become your customer or finalize a purchase. Compare your campaign performance against your campaign benchmarks and the general industry benchmarks.
Before publishing posts, develop a social media strategy that executives, the legal team, marketing, and sales will all agree on. Identify why social is being used as a marketing and sales channel, and if there will be any roadblocks. For example, regulated industries like financial and healthcare must follow strict rules.